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Fonts

Core styles

CU Presents collateral

Applicable to global (all-season), series, editorial and non-marketing pieces.

All programs (for readability)

Alternate styles

When Helvetica Neue isn’t available.

Considerations for core styles

  • 40pt tracking is used in HN Light to enhance readability.
  • 10pt tracking is used in HN Regular to enhance readability.
  • 10pt tracking is used in HN Medium to enhance readability.

Above considerations apply to Adobe files only. Tracking can be adjusted up to +/- 10 as needed to account for space constraints.

Additional specs

  • Standard leading in body copy is 1.2x the body point size used. You may round up to the next whole number to enhance readability.
  • Header 1 point size should be no more than 2x of body copy.
  • Header 2 point size should be no more than 1.5x of body copy.
  • Header 3 point size should be no more than 1.25x of body copy.
  • Sufficient spacing should be used between your headers and body copy, and should be consistent across all pieces in a category of collateral (all posters, all ads, etc).
  • Body copy should be set no smaller than 8pt—the preferred minimum size is 10pt.
  • Fine print and disclaimers may be set as low as 6pt.
  • These specs are built for print, but may be adapted for digital collateral as appropriate.

Pre-built styles (set to minimum sizes; adjust sizes as needed in your work file) can be loaded into your design document from the Text Styles Load Sheet, available on request.